There could be 10000 different ways a lfg tool could be introduced. A friends list tho? That is what I was worried about, they are wasting time on stuff that doesn't matter or have anything to do with the core of the game. And that is why everyone should be worried.That video is bad, but still not as bad as the 13 minute video from SE about a LFG tool:
FFXIV Developers - YouTube
At least they have the excuse of "Many FF players are new to MMOs".