Exactly, the reality is Feig has been shitting on the fans rejection of his film for a LONG time. It really began as simple 'groaning' like the nerds always groan over reboots. The instant it began, Fieg began beating the 'misogyny, geek sexism, geek culture sucks and is dead!' drum. He whipped the crowd up until they were legitimately angry, and when his bad trailer got shit on, the media was like 'this proves misogyny is real....."
Most people don't know the history, some of it is conjecture, but it's pretty easy to see why shit went down the way it did. Reitman (Original director) and
many original members worked up a storyafter 2010. However, before it began filming, Ramis died, and Reitman decided to not do the project (He said the joy went out of it for him). However, the guy did NOT want it to be reboot, he was really against it, in fact. (He was later on set as the 'old guard' making sure the IP wasn't 'insulted', but it's pretty easy to tell he's not exactly thrilled.)
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But at the recent Los Angeles press day for Draft Day, director Ivan Reitman, who helmed the first two films, revealed why he thought the franchise deserved to be explored further. "I certainly think rebooting it is not interesting - i.e., tell the same story but with new guys," Reitman told Spinoff Online in an exclusive interview. "But picking up a story that has a generational shift in it, yes."
"I think there's an appropriate story to tell," he explained. "The world of ghost-busting, just as a concept in terms of its equipment and vehicles, and the sort of spirituality of it, and the metaphysical idea of it, and guys working together, operating like fireman, [those are] ideas there's a contemporary opportunity for."
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After he left, the big email leak happened at Sony happened...And
Amy Pascal(Sony Executive for films) was accused of racism and sexism, and a host of other shit for some emails about Obama and female actor pay. She's always been a very pronounced feminist and publicly said she wanted to make more 'all female movies'. So as this came to a head (And she was preparing to leave Sony), she called in her favors, nabbed Fieg, made herself executive producer of Ghost-busters (And spiderman) and all the sudden a movie that was being made with
an all female cast! (See how she empowers women? Brave and beautiful!)
One of the first set photos was the 'girl power' photo showing all the woman Pascal and Fieg had hired, illustrating what a good feminist she really was and of course those nasty emails didn't REALLY reflect her. So Fieg creates this movie by shitting on the old script, literally threatening to file suit against the old stars to make them appear, and a ton of production issues. (McCarthy is rumored to very much dislike the film because of how much he broke from Reitman's themes and tone.)
Fieg finishes up filming and as editing begins (And he might realize its not going to be good) and any advertising is good advertising, and he's got the ultimate victim card...Misogyny, plus pascal gets what she wants, a brave woman fighting for the rights of poor women to make movies (See? She's not really sexist, she is weathering these terrible geek misogynists and when he movie bombs it will show how much she fights against the misogyny! If it does well though, also fighting against misogyny and people who didn't believe women could do it!)
Essentially this movie is a pity fuck by Sony for a woman trying to rebuild her reputation. And it's as sad and stupid as most pity fucks are. If it does well, they win, if not, they still get what they wanted out of it--which is a highly visible piece of social justice street cred for Amy to pad against the shit she was caught saying in emails.