Here comes the "you must struggle in a game to have fun later" bit, lol. What If I just want to come home from work and just play a fucking game, not wallow in some misery and struggle bus so then I can feel great about some shiny I get a week later. And there isnt 100 games like that. Especially not mmorog, western ones that are not filled with stupid asian anime bullshit and grind fests and RL money sinks. Fucking commie ustopia, are you fucking serious here? Is this why you want dungeon camp lists, tons of downtime and dragging your dick through glass? Its a fucking game, to be enjoyed not by just a few but everyone that pays for the shit.
For me the near perfect experience was WoW up to a certain point. But man I played so much of that shit I cant do it anymore. Between the Live shit form 2004+ to multiple classic servers its just played out for me now. It had its faults too, but just for logging on for a few hours a day and getting some shit done it was perfect. And shit on it all you want, but at its peak it sported the greatest amount of people in the history of mmos. And the reason was simple, everyone could play the way they wanted. PvP, PVE, raid, dungeons, all available to you depending on what you wanted to do. Yep the McDonalds of mmos.
And this is not to say that this game needs to follow that formula, but if you think that todays players will stick around in a game that drags your dick through glass, well there might be a few but its not something I wanna do.