If the posters were backed up by like....a game...with an imminent release date, yeah, I would say that is pretty cool. But they're not. They are directing to a site that alludes to maybe, hopefully, potentially getting started with alpha testing in 2017....and maaaaybe releasing a full game sometime in 2018. Which let's be honest, is wishful thinking. So you have to ask yourself, what the fuck is the point? Just get more suckers to donate $1000 for early access? I honestly don't know.
If they were going full hype machine and planning on ads like this popping up all over the world in some sort of marketing bonanza that was going to persist for the next 2ish years before presumably this game comes out, that would be interesting. I somehow doubt they have the funding for that, and if they do, they are fucking retarded and should spend that money on creating content and a game that doesn't suck infinite ass.