Well to tell you the truth, Verizon has been pushing that new edge plan to everyone I know, which is pretty much the same thing. Paying full price for a phone on a payment plan with a cheaper plan. But the thing is, its OK, because these phones have pretty much topped out already, tech wise. I mean what is the real difference between a Samsung S5 and S6 performance wise? Yeah, better screen, better processor, more pixels on the camera and all that, but do you actually need to upgrade every 2 yrs like you did in the past? Shit, my wife and I still have our Samsung S3 and it runs everything I throw at it perfectly. (Due for upgrade this summer) So unless you like drop your phone or severely mistreat it in some way because of your job or whatever, I see no point in getting upgrades every 2 yrs anymore.