Because it has been very competitive at the top and bottom (the closest it's been for both in YEARS?) and drama filled (manager performance/trolling/sackings?) so almost every team has a reason to watch as they are all playing for something? Other than Southhampton who seem to be far away from all relegation and europe spots and no manager drama from memory.
No no, it's because everyone has been watching Liverpool even though we only noticed that they existed two months ago when they won enough games to get first. Fucking self centred scouse.