Been crushing HEB food for about a week. Marinated meats were all pretty good quality and had nice flavors for reasonable prices. The CC icecream was good I think. I'm not an ice cream man, so I gave it to a relative after one spoon. She told me it was amazing- on par with winco ice cream, whatever that means. The cheese puffs were S-tier, I got the ghost pepper one. Tortillas were really good. people were recommending the butter ones, but imo it just adds a flavor I don't need, so I preferred the plain. The green sauce is mid. If it had vinegar instead of water I'd be all in. Their in store tortilla chips were amazing.
Where HEB really stood out for me is in their store dairy brand. Their government white processed cheese block was S-tier for crap cheese, made an amazing dip. And their sour cream was probably the best sour cream I've had that I didn't make myself. It actually stays emulsified commendably well.