The Mandalorian & Grogu (2026)

INTHEMIDSTOFLIONS

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The bait-and-switch meta-ad has been done a thousand times. You (sorta) show the horses and the sleigh in the Budweiser style, you do the beer ad voicecover, you pan from tauntaun legs to Grogu at the reins - then smash cut to the actual trailer.

Here, they... didn't bother to do the second half? It's not just that the ad itself was underwhelming, its that this is (almost) their last chance for mass market advertisement before the movie comes out. Afaik, the _only_ Disney release before M&G they could attach another trailer to is the B (if not C) tier Pixar kids movie Hoppers https://www.imdb.com/title/tt26443616/

For a movie that didn't get any setup in the larger Star Wars universe, whose #1 concern amongst fans was that there was nothing that suggested this was anything other than a three episode The Mandalorian arc condensed slightly and given better FX rendering, Disney is unwilling (or unable, given the content in the movie) to do anything to establish this is something that the mass market should not just wait for its Disney+ release at, what, Christmas? Does Disney even wait that long (and conflict with Avengers Doomsday), or does it get an Oct / Nov release in the dismal hopes kids will want Grogu merch for Christmas after seeing it?

(I doubt Favreau is going to deliver a bad product. I have no faith he's going to be able to deliver a product that doesn't seem like it shouldn't have just been Mando S4.)
In the last six years, I've only gone to the movies 2x: The Batman and Deadpool 3.

I only saw DP3 in theatres because I was visiting my brother and it was a special occasion. Even then, in his small town in podunk America, it was $36 for two tickets on a Thursday afternoon. Then soda and popcorn was another $40.

That compared to my 75" 4K tv and a $20/month Disney+/hulu subscription I already pay for. It just doesn't make economical sense to see a movie in the theatres anymore.

Hell, 2010-2016 I was genuinely at the theatres 1-2x a week. In my town, they had $3 Mondays and $5 Thursdays. The local theatres each had a cheap night to compete with one another, so I'd go to both. Now-a-days, it's just too expensive and not worth it when streaming movie quality is on par with theatre quality, in that I mean movie quality has really nose dived and it just isn't 'fun' anymore.
 
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Void

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Spider-Man 4 is, just like the rest of the Tom Holland movies, released by Sony, but is a Marvel production, with at least some level of profit sharing going to Disney.

But if your argument is correct, that would further suggest it is an industry-wide issue: The only Sony releases with any lead time prior to Spidey 4 are (this weekend's) animated GOAT (https://www.imdb.com/title/tt27613895/) and May's Adam Sandler-esque comedy The Breadwinner (https://www.imdb.com/title/tt34459219/).

May God have mercy on the PR reps trying to build a Spidey 4 ad campaign off just those two movies, if you're right.
Ignoring whether or not cross-promotions will happen...

Why are other movies the only way they can promote a movie? Can't they just carpet bomb commercials all over the place? I'll admit I'm totally ignorant of advertising statistics, so what is the percentage of people that are influenced by seeing it in the theater vs seeing it on TV/streaming?

Honestly, I always thought having a big trailer like Doomsday in front of a movie was more to get people in seats for THIS movie you're watching right now, not Doomsday as much. Otherwise why do they actually put that in some advertisements for the lesser movie? "Don't miss the exclusive Doomsday trailer starting this Friday before Shitty Woke Movie!" Maybe I'm wrong.
 

Runnen

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I think there's probably also an industry-wide realization that marketing costs have fucking exploded over the last decade, and there's also a sort of trailer fatigue from the masses.

I used to love seeing new trailers when I was young, but nowadays you either get the full movie spoiled in the trailer, or you get an announcement for a featurette of the teaser of the trailer and it's all very tiresome.
 
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Wombat

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To be clear, trailers attached to other movies has become less and less of the overall marketing, with social media campaigns on stars' and directors' accounts taking more importance.

The problem being that those posts tend to be insular, and if you want to reach a wider audience, you need to either go with trailers attached to other movies (and an audience that has already demonstrated they will pay for tickets) or expensive mass market ads - which makes it even weirder that they would burn that budget on a beer ad parody.
 

INTHEMIDSTOFLIONS

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I think there's probably also an industry-wide realization that marketing costs have fucking exploded over the last decade, and there's also a sort of trailer fatigue from the masses.

I used to love seeing new trailers when I was young, but nowadays you either get the full movie spoiled in the trailer, or you get an announcement for a featurette of the teaser of the trailer and it's all very tiresome.
During the superbowl there was a trailer... for the new minions movie trailer.

And I'm like... just show the new minions movie trailer. I'm not going to watch a separate trailer.

That's like watching an *ad* before watching a movie trailer (which IS an ad). Not happening.
 
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Koushirou

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Or the fucking trailer for the trailer...at the beginning of the fucking trailer. Like, fucking what the fuck? Who the fuck started that retarded trend?
 
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jayrebb

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To be clear, trailers attached to other movies has become less and less of the overall marketing, with social media campaigns on stars' and directors' accounts taking more importance.

The problem being that those posts tend to be insular, and if you want to reach a wider audience, you need to either go with trailers attached to other movies (and an audience that has already demonstrated they will pay for tickets) or expensive mass market ads - which makes it even weirder that they would burn that budget on a beer ad parody.

Kind of agree with Drinker the roll out for this movie seems like it was made just to fill a release slot Disney had.

We'll know when they break out the big marketing dollars for Starfighter.
 
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Runnen

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That was a pretty good trailer.

I guess some of the movie will take place on Ord Mantell which we never got to actually see in any Star Wars media even though it was mentioned as far back as The Empire Strikes Back, the big creature in the scene at the end of the trailer is a Mantellian Savrip which we got to see in holo form during the dejarik game they play in the Millenium Falcon in A New Hope.

Fun fact, it was also a boss in the SNES game Super Star Wars (except they put it in the cantina there).
 
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fris

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if early reviews are good, i'll see it in the theater. my understanding is that KK wasn't involved in this when it was on D+, so hopefully it's on par w/ bigger budget. that's something I want to support if SW is going that direction.
 
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INTHEMIDSTOFLIONS

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No Bo Katan. No retarded dark sabre. It looks fun. I'm down.

Only thing that would improve it would be Gina Corano and him keeping his godcursed helmet on.

Mando S2 had some banger episodes: the one with Timothy Olyphant and the one with Bill Burr were probably the best in the entire series. It has potential as long as its kept away from Dave Filoni and KK.
 
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Juvarisx

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No Bo Katan. No retarded dark sabre. It looks fun. I'm down.

Only thing that would improve it would be Gina Corano and him keeping his godcursed helmet on.

Mando S2 had some banger episodes: the one with Timothy Olyphant and the one with Bill Burr were probably the best in the entire series. It has potential as long as its kept away from Dave Filoni and KK.

How would this be kept away from Filoni? This IS Filoni.

Ashoka, Mando, Bo Katan, Clone Wars, Boba Fett etc. Its all him. This film is the clue about where Star Wars is headed.

The last KK project is Star Fighter (Gosling and Amy Adams, dude who wrote Banshee and Warrior, cinematographer of Top Gun and F1), which I am willing to forum bet will be better then this.
 
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INTHEMIDSTOFLIONS

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Ashoka, Mando, Bo Katan, Clone Wars, etc. Its all him. This film is the clue about where Star Wars is headed.

Ahsoka: retarded.
Bo Katan: retarded.
Clone Wars: never watched it, but if its anything like his other work, it's probably retarded. That animation style is really off-putting to me, so I never had any interest.

S1 was mostly Jon Favreau, with Filoni acting as executive producer and he directed I think two episodes. But he kept his other works separate from Mando. Executive Producer doesn't mean much. It's more a honorary title than actual influence. Nolan was executive producer on the DCEU films. A lot of directors refuse to be executive producers because they won't have any influence on the product and are just being used as a marketing ploy / name recognition to give the project validity.

Once Mandalorian started introducing the other Dave Filoni nonsense (Bo Katan, Ahsoka, Dark Sabre, etc) it was pretty terrible. The best Mandalorian episodes are in S1 or the S2 episodes that stay away from that noise.

If Star Wars kept making more material like Mandalorian S1 or Rogue One, then I think they have a shot at making some money. Stay away from the Force and just keep it grounded. I think most people are over the force anyways. It's been played out. Even then, the worst part of Rogue One is the psueod Jedi blind-man character.
 
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Juvarisx

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Ahsoka: retarded.
Bo Katan: retarded.
Clone Wars: never watched it, but if its anything like his other work, it's probably retarded. That animation style is really off-putting to me, so I never had any interest.

S1 was mostly Jon Favreau, with Filoni acting as executive producer and he directed I think two episodes. But he kept his other works separate from Mando. Executive Producer doesn't mean much. It's more a honorary title than actual influence. Nolan was executive producer on the DCEU films. A lot of directors refuse to be executive producers because they won't have any influence on the product and are just being used as a marketing ploy / name recognition to give the project validity.

Once Mandalorian started introducing the other Dave Filoni nonsense (Bo Katan, Ahsoka, Dark Sabre, etc) it was pretty terrible. The best Mandalorian episodes are in S1 or the S2 episodes that stay away from that noise.

If Star Wars kept making more material like Mandalorian S1 or Rogue One, then I think they have a shot at making some money. Stay away from the Force and just keep it grounded. I think most people are over the force anyways. It's been played out. Even then, the worst part of Rogue One is the psueod Jedi blind-man character.

I agree, I am not a fan of his stuff but with him more or less in charge I dunno why we would be seeing less of his influence then more. The first season of Mando was fantastic and yea it was Farveau, but clearly at some point they gave Filioni more say and we got the rest of his crap all woven in. Farveau directing this won't mean its more OG Mando tone, look at who wrote S2 and S3 of Mando.

1771348037370.png
 
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Harshaw

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Rebels is probably my favorite animated and overall series Star Wars has had outside of the OT imo. Clone Wars stumbled at the beginning but it becomes fantastic in the later seasons.
 
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