The Mandalorian & Grogu (2026)

INTHEMIDSTOFLIONS

INTHEMIDSTOFLIONS

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Wombat said:
The bait-and-switch meta-ad has been done a thousand times. You (sorta) show the horses and the sleigh in the Budweiser style, you do the beer ad voicecover, you pan from tauntaun legs to Grogu at the reins - then smash cut to the actual trailer.

Here, they... didn't bother to do the second half? It's not just that the ad itself was underwhelming, its that this is (almost) their last chance for mass market advertisement before the movie comes out. Afaik, the _only_ Disney release before M&G they could attach another trailer to is the B (if not C) tier Pixar kids movie Hoppers https://www.imdb.com/title/tt26443616/

For a movie that didn't get any setup in the larger Star Wars universe, whose #1 concern amongst fans was that there was nothing that suggested this was anything other than a three episode The Mandalorian arc condensed slightly and given better FX rendering, Disney is unwilling (or unable, given the content in the movie) to do anything to establish this is something that the mass market should not just wait for its Disney+ release at, what, Christmas? Does Disney even wait that long (and conflict with Avengers Doomsday), or does it get an Oct / Nov release in the dismal hopes kids will want Grogu merch for Christmas after seeing it?

(I doubt Favreau is going to deliver a bad product. I have no faith he's going to be able to deliver a product that doesn't seem like it shouldn't have just been Mando S4.)
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In the last six years, I've only gone to the movies 2x: The Batman and Deadpool 3.

I only saw DP3 in theatres because I was visiting my brother and it was a special occasion. Even then, in his small town in podunk America, it was $36 for two tickets on a Thursday afternoon. Then soda and popcorn was another $40.

That compared to my 75" 4K tv and a $20/month Disney+/hulu subscription I already pay for. It just doesn't make economical sense to see a movie in the theatres anymore.

Hell, 2010-2016 I was genuinely at the theatres 1-2x a week. In my town, they had $3 Mondays and $5 Thursdays. The local theatres each had a cheap night to compete with one another, so I'd go to both. Now-a-days, it's just too expensive and not worth it when streaming movie quality is on par with theatre quality, in that I mean movie quality has really nose dived and it just isn't 'fun' anymore.
 
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Void

Void

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Wombat said:
Spider-Man 4 is, just like the rest of the Tom Holland movies, released by Sony, but is a Marvel production, with at least some level of profit sharing going to Disney.

But if your argument is correct, that would further suggest it is an industry-wide issue: The only Sony releases with any lead time prior to Spidey 4 are (this weekend's) animated GOAT (https://www.imdb.com/title/tt27613895/) and May's Adam Sandler-esque comedy The Breadwinner (https://www.imdb.com/title/tt34459219/).

May God have mercy on the PR reps trying to build a Spidey 4 ad campaign off just those two movies, if you're right.
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Ignoring whether or not cross-promotions will happen...

Why are other movies the only way they can promote a movie? Can't they just carpet bomb commercials all over the place? I'll admit I'm totally ignorant of advertising statistics, so what is the percentage of people that are influenced by seeing it in the theater vs seeing it on TV/streaming?

Honestly, I always thought having a big trailer like Doomsday in front of a movie was more to get people in seats for THIS movie you're watching right now, not Doomsday as much. Otherwise why do they actually put that in some advertisements for the lesser movie? "Don't miss the exclusive Doomsday trailer starting this Friday before Shitty Woke Movie!" Maybe I'm wrong.
 
Runnen

Runnen

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I think there's probably also an industry-wide realization that marketing costs have fucking exploded over the last decade, and there's also a sort of trailer fatigue from the masses.

I used to love seeing new trailers when I was young, but nowadays you either get the full movie spoiled in the trailer, or you get an announcement for a featurette of the teaser of the trailer and it's all very tiresome.
 
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Wombat

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To be clear, trailers attached to other movies has become less and less of the overall marketing, with social media campaigns on stars' and directors' accounts taking more importance.

The problem being that those posts tend to be insular, and if you want to reach a wider audience, you need to either go with trailers attached to other movies (and an audience that has already demonstrated they will pay for tickets) or expensive mass market ads - which makes it even weirder that they would burn that budget on a beer ad parody.
 
INTHEMIDSTOFLIONS

INTHEMIDSTOFLIONS

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Runnen said:
I think there's probably also an industry-wide realization that marketing costs have fucking exploded over the last decade, and there's also a sort of trailer fatigue from the masses.

I used to love seeing new trailers when I was young, but nowadays you either get the full movie spoiled in the trailer, or you get an announcement for a featurette of the teaser of the trailer and it's all very tiresome.
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During the superbowl there was a trailer... for the new minions movie trailer.

And I'm like... just show the new minions movie trailer. I'm not going to watch a separate trailer.

That's like watching an *ad* before watching a movie trailer (which IS an ad). Not happening.
 
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Koushirou

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Or the fucking trailer for the trailer...at the beginning of the fucking trailer. Like, fucking what the fuck? Who the fuck started that retarded trend?
 
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jayrebb

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Wombat said:
To be clear, trailers attached to other movies has become less and less of the overall marketing, with social media campaigns on stars' and directors' accounts taking more importance.

The problem being that those posts tend to be insular, and if you want to reach a wider audience, you need to either go with trailers attached to other movies (and an audience that has already demonstrated they will pay for tickets) or expensive mass market ads - which makes it even weirder that they would burn that budget on a beer ad parody.
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Kind of agree with Drinker the roll out for this movie seems like it was made just to fill a release slot Disney had.

We'll know when they break out the big marketing dollars for Starfighter.
 
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