The game is niche and relies on the similar grabs that classic wow release had, where the anxious feelings and rewarding satisfaction tend to win more in the gameplay... a certain intensity for the risk. I believe if season reset weren't a thing, the game could end up more stale when the markets get saturated after a certain period unless they decide to release content regularly. It's a game that puts knowledge before skill.
As far as I read, the reset's won't be bad when the entire flow is down. It gets easier, added with that all the quests aren't in the game currently.. including the mainline quests. The sticks and stones aspect of a fresh start is fun. There just aren't any tact shooters like it. I think its only real competitor is SCUM atm, and that seems really far off. It might not pull fortnite numbers, but it'll have its loyalists for sure.