I fucking hate that. Korean dev houses always produce amazing beautiful games with interesting gameplay mechanics...then they pay2win the fuck out of it and make it so if you aren't paying hundreds of dollars a month, you'll never be top tier.
It's a different culture in South Korea - they're used to this level of dumbass cash-grabbing. Outside of China and Japan, the Asian markets don't have experience with games like EverQuest and 2004 World of Warcraft, but they are one of the biggest markets when you combine Japan, China and South Korea into one. One that outrivals the neckbeardism of the west. They see it as an art medium that you pay for and their culture accepts buying power, as their whole society is based on 'someday getting rich and famous and being able to buy your way to the top'. Likewise, failure is punished in the opposite extreme. Top businessmen commit suicide when they have massive financial losses instead of accepting failure and finding a different way to resolve it.
South Korean game devs will outright refuse to work with anyone that isn't Korean (or Asian) because of these fundamental differences in opinion like you've posted above. You might be thinking, 'well that's racist of them', but they don't care. It fits South Korean cultural norms
This is why companies like Hangame/NHN USA (also known as ijji), Aeria Games, K2 Network (pre-Reloaded acquisition), Webzen Global, Netmarble, Smilegate West and other companies have all terrible Glassdoor reviews - they treat the highschool/college age employees from Western / Middle Eastern countries like absolute garbage. They know low-income countries in the west will eat up their regurgitated pay-to-win bullshit. And for those that don't catch on that are in somewhat educated countries like the US, Germany, France, Russia, UK and other so-called 'first world countries' - they hire people from those countries to peddle the games for them.
This isn't 2000 anymore and the MMORPG genre is overflowing with garbage cash grabs. The approach of Korean devs is to make the garbage 'pretty' instead of making the gameplay good or fun, because it monetizes better and can support the inane level of personnel required to make the games look nice.
This mentality, of course, does not translate to the western market well, at all. We see high fidelity engines like CryEngine get used to make ArcheAge and it looks visually appealing - like a painting - and then you get into the game, has hooks designed to appeal to Western markets like 'free for all PvP' or 'sandbox MMO'. These games propped up by US/UK community managers that don't give a fuck about who gets screwed over as they peddle this stuff and get paid, of course. These games are absolute pay to win garbage at endgame each time, and designed to hook and get you to spend to get there.
The worst is that they take good, amazing people like Scott Hartsman for a fool. Rift went F2P, likely due to no fault of Hartsman - it probably made sense from a financial standpoint based on ArcheAge's success. Then he signed up to publish other garbage like Devilian which was a massive failure in the east, let alone here in the west.
We need less games focused on global appeal, and more 'niche' games like EverQuest. They were initially targeted to, in EQ's case, D&D and roleplaying nerds. But not fans of IPs or mass appeal, mass profit games like modern-day FFXIV, Star Trek Online etc. These games feel like they're trying to appease people based on their knowledge of a universe or world; instead of using the universe to create good gameplay, they use it to have broad appeal to people who like that property. Fans of good game design should always have a game like EQ on release to play, The creation of the game and upkeep of the game should not cost the company millions of dollars of incoming revenue from running the game, or venture capitalists investing in the game. In that respect, I love the subscription model for that purpose alone. A game succeeds on its own merits, or rather, I believe it should - but only if people actually want to play it... and are not duped into spending money on something they might not even enjoy.