I was at the King of Prussia mall this weekend. It's the biggest mall in PA (actually the most shopping area of any mall in the country). They had a big Xbone setup in the middle of the floor in a very public area. Even though it had a prime location and 6-8 TV's showing off games (each with a console you could try), the Xbone setup was completely vacant of customers. Not even kids... I was amazed. Surely SOMEONE would be there playing free games. I'll check it again next weekend when I go to see Edge of Tomorrow, and see if they have a better result. But that example was pretty depressing.