Check this out by some kid working on shit by himself. Brad might want to pull some ideas from it and at it to his kickstarter.
Story by Adam Bowman Kickstarter
Here is an example of transparency that might help your potential backers if you haven't scared them off already.
Budget
Most of our money will go towards development, and will remain in a bank account. We need money to pay people for their initial contributions, and then sales money will go back into that account. I am happy to answer any more questions you might have, and add clarity to the campaign if anyone requests it. This chart seems pretty simple, but it's accurate.
Risks and challenges
I've been working on this for almost two years, and I've encountered just about every obstacle you could think of.
I'm betting a lot on Story. Story isn't just a means of fulfilling my dreams, it's a way to fulfill the dreams of anyone who wants to write or design.
I don't turn away help, I won't overlook a good idea, and I'm not afraid of cutting something that doesn't work.
As long as I'm not dead, I'll put in the hours to move this forward.
If you're worried I'll fail to deliver, watch the video. Failure will result in more than me wasting a lot of time and money, I will probably never stop being harassed.
Holy shit someone with a passion for games, upfront in the process, and a little humility too. It must be because he is an expert at kickstarter. I bet he went to 4 years of kickstarter college. Goddamn the more I think about the retarded responses we have received from this fucker the more I wish I could pledge negative money.